Design Philosophy

^01 —Systems first.

A good interface is more than a single screen - it’s a system of components, patterns, and rules that teams can understand and build on. I focus on making design decisions reusable, consistent, and easy to extend, so products stay coherent as they grow.

^02 —Clarity over cleverness.

Whether it’s dense tables, forms, or dashboards, I prioritise readability, hierarchy, and considered interactions that support comprehension. Every element on the screen should have a clear purpose, and every interaction should be predictable. I focus on reducing cognitive load and making the user’s journey obvious and effortless.

^03 —Design and engineering as one loop.

Great products come from diverse perspectives and open communication. I foster collaboration by documenting decisions, facilitating workshops, and creating shared vocabularies that help everyone move faster. I treat engineers as partners - I prototype in code when it adds value, share constraints early, and use shared language (tokens, variants, props) to avoid handoff friction.

^04 —Continuous learning.

I’m always learning - from users, from data, and from the people I work with. I believe in iterating based on real feedback, not assumptions. Whether it’s A/B testing, analytics, or user research, I use data to guide decisions and refine the experience over time.

^05 —Local context, global standards.

Having worked on bilingual products in Japan, I try to balance local expectations (language, layout, cultural nuance) with global usability and accessibility best practices.